Redemption Industries, Bernard and Son two investment funds

Industries Bernard & Fils turn 20 million pounds of syrup annually in Saint-Victor.

Photo credit : Courtesy

Listed among the largest processors of maple syrup in Quebec, les Industries Bernard & Fils Saint-Victor are placed partially in the hands of two investment funds in québec.

Phoenix Partners of Montreal becomes the majority shareholder, but has not disclosed the amount of its participation in the company’s beauce region. The Fonds de solidarité FTQ has invested$7.7 Million.

Despite this change, the Industries Bernard & Fils will continue to be led by members of the family, Bernard, as has been the case since the foundation of the company in 1966.

“We process over 20 million pounds of syrup per year, and we want that happening between 35 and 40 million. We want to achieve this goal within five years. We would have been able to do it alone, but it goes more quickly by partnering with funds who know how to quickly give more value to a company,” says Yves Bernard, president of the Industries Bernard & Fils.

In the company, he is accompanied by his four brothers, children and grandchildren in what has become an industry of the fifth generation. Last year, the Industries Bernard & Fils have doubled their size to reach 100,000 square feet in production and 150 000 in storage.

“It employs 80 people and a large majority of our syrup comes from sugar maple stands in the Chaudière-Appalaches. Our products are already exported in 42 countries. Approximately 40 % of the production goes to the United States where we are in all chains of department stores,” says Yves Bernard.

New markets

Beyond an increase in the consumption of maple syrup on a global scale, the Industries Bernard & Fils want to double their production in order to develop new markets.

“In China, it provides half of the maple syrup. It is sure that we can be even more present with the products of our own label or that of the market that sells the syrup. There are in the world in China,” says Yves Bernard.

At the present time, total exports of maple syrup in China totalled $ 350 000 books. In comparison, Quebec has exported 5.9 million books in Japan in 2016.

“We will continue to wander in food shows across the world. We want to discover the maple syrup to a maximum of people and to consolidate the jobs in the region”, concludes Yves Bernard.

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